Marketing Attribution
Reliable marketing attribution requires clean, unified data across all touch-points. When data is accurate and connected, businesses uncover true channel effectiveness, optimize spend, refine audience targeting, and increase ROI. Data transforms marketing decisions from guesswork into measurable, strategic, and performance-driven actions.
NexoBI enhances marketing effectiveness by integrating multi-channel data, creating accurate attribution models, and delivering insights that optimize targeting, budget allocation, and campaign performance.
Multi-Channel Attribution Modeling
NexoBI connects data across digital, offline, and partner channels to create accurate attribution models that reveal the true impact of marketing investments. This clarity helps organizations optimize budgets, improve performance, and focus resources on the channels delivering the highest ROI.
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We integrate marketing data across digital, offline, and partner channels to create a complete view of customer journeys, enabling accurate performance measurement and attribution.
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We select and implement attribution models—multi-touch, rule-based, or algorithmic—aligned with business goals to generate precise insights into channel influence and ROI.
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We build interactive dashboards that track satisfaction scores, sentiment trends, and improvement opportunities, giving teams real-time visibility into customer experience performanceWe design dashboards that visualize channel effectiveness, conversion paths, and ROI trends, helping teams quickly understand what drives results and where to optimize.
Conversion Funnel Optimisation
NexoBI analyses the full customer acquisition funnel to identify drop-offs, bottlenecks, and high-value opportunities. Our insights enable more efficient campaigns, improved customer acquisition, and better alignment between marketing activities and business outcomes.
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We map customer journeys across each funnel stage, identifying drop-off points and inefficiencies that prevent conversions and reduce marketing effectiveness.
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We analyze performance across all marketing channels to determine which deliver high-quality engagement and which require optimization or budget reallocation.
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We develop actionable recommendations to improve funnel efficiency—enhancing targeting, messaging, and channel tactics to increase conversions and reduce acquisition costs.
Find Out More About Our Solutions
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Advanced segmentation techniques identify audience groups, refine targeting strategies, and support personalized engagement that drives higher conversion rates.
